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What is your
Paducah area circulation?
Can I subscribe to Coffee
News?
How often do you
publish and where are you distributed?
What's the monthly
contest all about?
How long has Coffee
News been in existence?
How long have you been
publishing in the Paducah area?
Can restaurants
advertise in Coffee News?
How much is an ad?
Why do you recommend
that the ad run for at least 13 weeks?
How do I pay for the ad?
Do I need to design the ad?
Can I change an ad now and
then?
Q: What is your Paducah area circulation?
A: Look for us everywhere from fine dining to fast food. 70% of
our locations are restaurants, delis, coffee houses, etc. Everywhere
people grab a bite to eat or enjoy a cup of coffee. The remaining 30% are
distributed to places were people are known to wait. Such as car washes,
oil and lube changes and doctors offices. We currently have 15,000
targeted weekly readers.
Q: Can I subscribe to Coffee News?
A: You cannot currently subscribe to Coffee News. It
is a free publication distributed primarily at restaurants, or any other
place where you might have some time to read while waiting.
Q: How often do you publish and where are you
distributed?
A: New issues are distributed weekly to restaurants, delis,
coffeehouses, etc. Its purpose is to provide POSITIVE, ENJOYABLE reading
to those waiting for their meals (seen by a high number of readers 3
meals a day!) or relaxing over a cup of coffee. With Coffee News, there
is no BAD news - only trivia, fun facts, local events, and other fun
things that draw attention (like the chance to win cash each month). To
see the locations where you can pick up a copy of Coffee News,
visit the Distribution area of
this web site.
Q: What's the monthly contest all about?
A: Each week, we hide a small "Coffee News Guy" icon in
one of the ads. We hold a drawing and have a monthly prize winner. This
has proven to be a very popular contest around the world. This contest is
great for our advertisers as well, as it encourages our readers to look
through all of the ads in order to find the "Coffee News Guy"!
Q: How long has Coffee News been in existence?
A: Coffee News was originally researched and founded
by Jean Daum in Winnipeg, Canada
in 1988. It has grown to over 700 locations in 52 countries worldwide!
Q: How long have you been publishing in the Paducah area?
A: Our first Coffee News edition was published in December,
2005.
Q: Can restaurants advertise in Coffee News?
A: No. As a courtesy to all our restaurant and
coffee shop clients in the Paducah
area, we offer the protection that no business in the restaurant industry
will be allowed to advertise in Coffee News. Although most
restaurants would love to have an ad, they are disallowed automatically.
The reason -- a Burger King ad in Coffee News, for example,
would have every McDonald's refusing to carry Coffee News. No restaurant
would welcome their competitor's efforts to take away their customers
right inside their own premises, so they would naturally kick them out --
and Coffee News too.
We do offer restaurants carrying Coffee
News a free location listing on our web site showing our readers where
they can pick up a free copy of Coffee News.
Q:
How much is an ad?
A: Ads in Coffee News are less
expensive than other print media, so the small business person can easily
afford to advertise. You can advertise in Coffee News for as little as
the cost of a cup of coffee per day! So unless another company in your
"category" of business is already advertising in the edition,
it is open to you. Remember all ads in Coffee News are
EXCLUSIVES, meaning we only allow one type of business in each edition,
allowing our advertisers to LOCK OUT their competition - unlike any other
publication in town!
Q: Why do you recommend that the ad run for at least
13 weeks?
A: A good ad is like a seed for a fruit tree.
Repetition is its water. Weekly consistency is its sunlight. The longer
your seed is allowed to grow in the mind of the public, the greater and
greater your harvests will be. What size harvests do you want to see?
For more, read about "the
benefits" of advertising in our Coffee News article, Repetition!.
Q: How do I pay for the ad?
A: We offer you a lot of flexibility in how you choose to pay for
your ad. You may pay for the ad by cash, check, autodraft,
or Visa/Mastercard. A minimum of four weeks
payment is required in advance. We will bill you monthly, quarterly or
annually if you choose.
Q: Do I need to design the ad?
A: NO... If you already have a camera-ready ad --
GREAT! If you don't, well then that's great too because we'll work with
you to create one. The ad production fee normally runs $30 and includes
free ad updates.
Q: Can I change an ad now and then?
A: Yes, you can. There is never a charge for
minor ad changes, which may be e-mailed, faxed or phoned in.
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